Real Lovely.

Here is one of our pieces in the December issue of Real Simple. Isn't it a lovely picture? Makes me so happy! xoxo

WWD.

As a designer ...actually any trade from surfboards to real estate, the real kudos is when you are recognized by your colleagues and peers. That's when you kinda grin and let your eyes look left and right and say to yourself "wowee zowee". Cause I'm not sure it's that earth shattering if I tell my dad he's the best surfboard shaper in the world -he's gotta know he is already, right? Or if I tell my buddy, you're an amazing editor -she knows I just look at the pictures... The real compliments come from within your craft. That's why I was so excited to be in WWD this week. Here it is. We circled it! Wowee Zowee!

Sweet Katrina,

I've found myself walking around the studio pulling out pieces and saying, " I guess we can sell this... KATRINA!" This is our sweet intern who's been a champ, throwing on piece after piece only to have me wheel around in my desk chair, camera in hand, chasing her and the light in our studio. So, if you see any shots of Katrina in our SALE section know that it's the hilarious process of serious studio purge. It's difficult for designers to sell ALL the pieces, so many memories, so many references. My solice is that they'll all live on -in my amateur photography!

No Dress Left Behind.....

Whoops, I forgot to blog about our sample sale.... Here's the info, straight from Hilary's mouth...

The past couple of days we've over heard Heidi say "Oh, gosh we still have one of those left." We are putting it all online for you guys. Sale prices aren't up til Thursday so if you have your eye on something act fast!

SAMPLE SALE
Online starts Thursday, 11/19 and runs through Sunday, 11/22.
Prices are 50-75% off retail, past seasons and original samples (some Heidi sewed herself).

Studio is open for shopping Friday, 11/20 from 1pm-5pm and Saturday, 11/21 10am-2pm.
We've never opened our studio to the public, so this should be fun!

Studio
850 S Broadway Suite 903
LA, CA 90014

Amy, one of a kind.

My dear friend Amy Kim dropped by the studio today, she has a book signing party or something tonight for Kelly Wearstler's new book and we couldn't help but snatch some pics of her trying on some outfit choices. She's so cute! She's also a designer, spaces, clothes -everything, so I love to run stuff by her! Sometimes, I make one of a kinds for me and my friends in fabrics I think are charming but not conventional... Here she is in just those pieces. Since I'm 8 months pregnant I can't wear these holiday dresses so I made Amy our temporary model so we can offer them to you! Enjoy!

By and buy.

We are always surprised at the vast difference between our Heidi Merrick customer and retail buyers. It's almost laughable. When we sit down to cut, as we are now for Spring 10, we have customer pre-orders and favorites and then what the buyers bought. They are rarely the same. Why? I believe it's the horrible truth that I've always thought true of design and function, if it works for everybody -it is spectacular to no one... And I understand trepidation and the buyer, people want easy buys. Fine. But for me, nothing is an easy buy, I weight things out, I fall in love, I wait to buy something that if someone only sees me onetime and that's what I'm wearing I'm okay with that definition. Not to say I'm always wearing something spectacular, hello, I'm 8 months pregnant. But I am still wearing our Portside pants from Spring 10 -that coincidentally were only ordered on personals...
xoxo

Billion Dollar Babes...

We will be at Billion Dollar Babes sample sale this weekend! So, if there is something you missed from an older collection or something you don't see on our website, it may be there! Lots of the pieces were never sold online or in stores so if you are fast you might grab something very exclusive! Email us sales@heidimerrick.com for further details, dates, times, rsvp's, ect...

Isola and Amber

Now that we're into November I'm deep into my Thanksgiving planning... I always start with wardrobe. I'm going to try to hem it in a bit and see if I can fit into the Isola (pictured left). However, if I didn't have a 7 month old baby in my stomach to hem in I might wear the Amber (pictured right). I'm letting the blogging world know so you can live out my fantasy of being a homemaking goddess for me...
xo