Summer Styles

Yesterday I noticed that we had a full size run on some dresses. Which is rare for us and usually means we didn't put it on the website! And we hadn't. So, Ann Marie (my design assistant) finally acquiesced to modeling the styles. Here's one of my favorite shots. Give me a break with the photography bc I shot it and it was at the end of our work day. Buddy (JMH's our usual photographer) came over for dinner and made some fun of our shots but I'm claiming success. Thanks, Ann Marie!

Selling Out.

We didn't mean to, but in effort to get ahead we've been deep into cutting fall and find ourselves selling out of pieces already. Don't get me wrong it's a good thing. But if you're one of the people that keeps emailing weekly checking if we've found a Judy in size 4, I want to give you the opportunity to email me now and we'll send you the digital look book so you can submit a pre-order. Then when the collection comes out you can be wearing it instead of sending me pics from my own website scrounging for the size 4. sales@heidimerrick.com.

Resort to what?

It's the Holiday/Resort market here in L.A. Resort is my favorite collection to design it's small less serious and intend for luxuriating. Contact our showroom to see what I mean by Luxuriating...