Spring Raine.

Okay Friends, here is the situation. I'm trying not to cut extra pieces for the spring o8 collection so I'm giving my regular shoppers this option: Email me with a request for the lookbook, and I will send you the digital lookbook so you can peruse and place a tentative pre-order. How does that sound? Let me temp you with this style -the Raine, named after my excellent young intern who for some reason has the name on her license plate???

Greetings from the Maharishi!

Everyone should be a wee bit envious because we're staying at the Christiana in Vail.... But I'm not here to rub it in, I just want to express that I am having a raging good time. We just got out of the heated-like-a-jacuzzi-pool and are headed to a very swish French resturant- Left Bank. Anyhoo... My point is just to see if Mikey Johnston (my brother in law) is reading my blog. And well, if he is -I'd like him to know that 'toile is the new plaid' and 1600 dollar jackets live forever... oxxoxo
ps. The maharishi pic is just for your enjoyment!

Fur sure.

Don't try to find me this holiday bc JJ and I are hiding out in Vail, and it's SNOWING!!!! So, because I don't really make weather ready clothes (I'm talking real weather) we're on our way to borrow a vintage lynx from my mother in law.... Happy Thanksgiving everybody! xoxo

Read em and reap...

I had lunch today with Turya Nations (of Guy Baxter fame). We discussed the finer points of developing a collection and well honestly the pain and promise of running a business. ...And that's what I'm doing here, running a business. So here's my sweet little offer for your Thanksgiving pleasure. You write in "iamblogreader" at checkout and you will get 10% off your purchase this week only! Even you Ms. Hong, this is an authorized discount and I'd love for you to get some Holiday in your wardrobe! Now my personal suggested choice for the Christmas parties (and I am the designer..) is the Scarlette. It is unexpectedly one of my more forgiving pieces, you can have eggnog and look smashing! xoxox Heidi

Let's get personal.

Here's the deal. If you are my friend and want something from my collection and you are hoping when they come out there will be one left for you- well that's the problem right now. If you consider yourself a regular customer of mine -say there is a dress named after you or you happen to own some first seasons, I want to encourage you to write a personal order. What does that mean? It means you request a lookbook, and I send you one. You look through said book and you decide you want one. Then you let me know and we right it down and I make it for you in your size. Okay. So, here is a little pic of the Janie in our spring. It also comes in camel and mushroom. xoxoxo

Did you all see that back page of Lucky? For all you non-LA people, I will post it here. xoxo And yes, I love my Daddy.

Oh buddy...

Dear Jenny,
You never read my blog. If you continue to not read my blog, I'll continue to break out the archives of photos.... They go back to t-ball you know. And I just know every one's hoping to catch a sweet glimpse of the pre-teen years. Oh yes, I have them too! La belle anyone? I know, I know you're a serious editor and spend the day in freelance-writer-facilitating hell. But you don't have to facilitate here, just a quick readie readie -that's all I ask. (Maybe a few punctuation notes would be nice though.)
xoxo Heidi

Seeing is believing.

Yesterday I went shopping in Santa Barbara with my mom -a very rare occurrence. And just as we were leaving the Nordstrom's 1/2 yearly sale, something magic happened! I had my first someone-wearing-my-design siting! I'd love to say that I didn't get teary eyed and grip my mom's arm, but that would be untrue. I was less than cavalier, but it was very special to me and I'm very glad my mom was there to see it. (I must admit I have a sneaking suspicion she worked at Wendy Foster.) Even so, I finally saw it and the moment happened.

My Ivy-League Husband.

This is my husband as interpreted by Brian Covalt this morning. They spend their am's studying the bible at the Casbah here in Silverlake. I think Brian and his wife Katie might be two of the coolest people I've met this year. Check out his website, it's close to genius. briancovalt.com
xoxo

People, people who need people.

Human Resources. Such a gross term. Makes people sound like robots, or piece goods. Anyhoo, I'm interviewing people. Lots of people, so if you have skills you can email your resume to heidi@heidimerrick.com. Then you can look busy and carry a briefcase and run around downtown in ridiculous heels like the rest of us. oxo

Here's to you Mrs. Robertson.

My day was pretty much in shambles til I went to meet the Luxiators (Jenny Murray Hooks, Brad, JJ and me) for sushi just off Robertson.... Where I saw my "Kate" dress in the window of Lisa Kline. I had no idea we'd sold to the Robertson store! It was a delightful surprise! They also have the Mrs. Hooks-in-kelly-green everyone keeps pressuring me about. So you can get it there! And stop pressuring me about it. xoxo

Disposable Income.

I have an issue with trendy people, this isn't news to anyone. I've plenty of trendy friends and they find my disapproval humorous. What's not funny though is continuing to buy clothes that only last a few washes. Do the math -you are throwing away your money. There are things that are intended to be disposable -sandwich bags, eyeshadow, x-boyfriends for example. Not friends and not clothes. I've a closet full of my mother's and grandmother's even my dear friend Jen Smith's old treasures. And I treasure them... Sometimes a garment hasn't reached it's full potential until it's second owner. I can't wait to see my niece Daisy don one of my dresses, my heart bursts even thinking about it.
oxox Heidi