The business of extraordinary living...

I just saw my husband's email tag it says "The business of extrardinary living." We don't email each other often, we try to talk face to face. And if I do have something mundane to tell him, I have my assistant do it. This is not the point. I saw his email tag and thought to myself, why isn't he in business with me? I'm for sure in the business of extradinary living. Moments later I realized -oh yes, we are in the business of extrodinary living together. Case in point, Hiver.

Tag

We are changing our original hang tags. They were charming when first penned in my West Hollywood bungalow but now they don't apply. Here's how they read:
You have a Heidi Merrick Dress. It is not perfect. Chances are it was made right in our studio. Much like a couture house. Only we are not a couture house. We are just a house.
We still make a good amount of garments in our downtown studio, but it's not just me and an assistant in my house nor am I exclusively a line of dresses. So, if you know anything about our collection and have an idea for our tags -I welcome it. If we use your wording I will reward you with a dress, or tank or whatever it is from the collection you really want.
Email us at info@heidimerrick.com

East/West

It's pretty cool to have Refinery 29 on the West coast. We are super excited to be a part of their launch, so join us this weekend at Space 15twenty on Caguena and Ivar. xoxo

The world is changing,

I can feel it in the air. I was about to say a bunch of blah blah stuff about this generation but everyone's saying it. No need to repeat. Let's think about whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable, lets think on these things!

über sale.

In my family's surf shop, my mom always had a "friends and family" rack where you could get lovely things for an outrageously low price. In honor of my mom and Mother's Day, welcome to our Friends and Family Sale. It's under über sale on the website. We had to regroup and add pieces this morning so enjoy.
p.s. this is model Natalia Bonafacci -isn't she amazing?