Wednesday, January 19, 2011

$99 Sale

Our $99 sale is happening next week. All the items will be available next Tuesday on our website. You can also visit the studio if you are in LA. ox

Tuesday, December 7, 2010

Calendar days

My dad gave me this calendar, I guess they were gifts at the Waterman's Ball this year, where he was honored with a lifetime achievement award. Kinda cool. This picture was a page in the calendar, it's Channel Islands in 1976. I'm the baby in pink! xo

Sunday, December 5, 2010

Christmas Shopping.

A facebook friend of mine said he was doing all his Christmas shopping in local stores, with all cash and wanted to buy only things made in America. Bravo. He was able to do 2 out of 3. The one he couldn't do was buy something made locally. So, I remind you, my customer: The Heidi Merrick collection is not only made in America, but made in LA, not only made in LA but made within walking distance from our studio. That's local.

Thursday, November 18, 2010


Somedays, if feel more alive than others. That is to say I'm happy. I woke up good with the circumstances that are uninvited in this life and pleased with the pursuit of others. Maybe we'll have champagne in the studio today!

Tuesday, November 16, 2010

Poolside pillows.

Suddenly the winter sun won't stop pouring into the studio, it's the joy and bain of South facing windows. It just makes me want to be in Palm Springs where direct sun feels more appropriate because of the presents of bikinis and pools... Am thinking of my friend Maeve who patiently named the home collection with me while pool side at the Korakia.. oxox

Thursday, November 11, 2010

Day dreaming...

Hiver just left the studio to spend the afternoon with her dad... and I already miss her. Everything reminds me of her and her sweetness. Here's a picture of our Spring 11 model, Jeanne Johnston on Hiver's bed, isn't she lovely? It breaks my heart to think that one day Hiver will be that big of a girl. Will she still have her canopy?

Monday, October 18, 2010

Tailor made

Making the decision to be locally responsible has to be made and made everyday in this business. It really steers the company for me. I still find it really important for all my contractors to be with in walking distance. I still find exceedingly important to keep everything made in the United States. And I still find it really cool to keep craftsmanship alive in my community.

Thursday, September 30, 2010

C magazine

I love C magazine. Here's the details on our expedition into home. I love Florence Kane. I love Samantha Traina. And, of course, I love Jenny Murray Hooks!

Friday, September 17, 2010


Been realizing life doesn't really have perfect times to succeed. It's kind of about how you react and how you keep going.

Tuesday, September 14, 2010

Seven Years!

Today is our seven year wedding anniversary! It seems like yesterday. Wanted to post a picture of us in wedding garb since my wedding dress is the first dress I'd ever made but am too crazy to search for photos! Here we are, I don't know how long ago but I know it was 1 week before I got pregnant with Hiver. Maybe you can see her here too as the glimmer in our eyes.
p.s. Terrible picture of me but great of JJ. I think it captures his sweet and goofy heart.

Thursday, September 9, 2010

Did anyone see my piece. It was a super quick phone interview and very exciting for me! I think she must have seen a photo of me and assumed I was in my early 20's blah blah bc the article read like I moved back from NY a few years ago and started my line... Well, I did move back from NY but more like 10 years ago?? Maybe more? I'm going to start being more mysterious with timelines. Wait, I just ruined that mysterious timeline didn't I?

Wednesday, September 8, 2010

i love fashion week.

I love fashion week. There is a buzz in our world. Everything is more exciting. But I do always marvel especially in the age of internet, which are we more excited to see; the spring 2011 collections, or the girls on the street in their brand new Fall 2010? I'm anxious for the ladder. It's one thing to see the clothes styled on the runway or the look book and very much another thing to see them come to life -living on the streets of NYC. We'll be watching! oxxo

Tuesday, September 7, 2010

Back to school.

I'm trying to fight through the gloom today to find some semblance of *wheeee!*. I've decided it's going to be in creative fall dressing. Now that Hiver is 7 months old and am fitting into my wardrobe for the first time in a year I'm rooting through the old stuff. Boring. I'm going to listen to Anna Wintour and buy something amazing and full price. What you ask? I've my eye on a certain Helmut Lang sweater that may or may not have fur. Am going to wear it with these sparkly leggings. *Wheeeeeee!*

Friday, September 3, 2010

Studio daze.

Once a collection is finished a calm seems to fall over the studio. It's lovely. But we still have our oars in the water, lots of exciting things happening. I can't wait to share them with you all. xoox Heidi

Friday, July 9, 2010

One of our favorite fashion mavens, Dena from Dluxelist, is doing a give-a-way with us. Her blog is a chic guide for beautiful things and we couldn't agree more. We are giving away the Vernazza top in Orange Swirl. See the details below on all the different ways to enter.

Do one of the following or do them all to increase you chances:

Follow @heidimerrick + @dluxelist on Twitter and RT the contest info (once a day only, please).
Like Heidi Merrick and dluxelist on Facebook.
Sign up for the Heidi Merrick mailing list (lower left corner of our website) or the LuxeLetter email on dluxelist.
Comment on dluxelist's post and tell us what you'd wear with the Vernazza Top or where you'd wear it.

Tuesday, June 29, 2010

Celebrate Freedom!

Hooray, Hoorah! We are having a 4th of July sale. 25% off the entire website with the code "freedom" at checkout... xo

Tuesday, June 1, 2010


Summer's here, officially, and so is our assortment of Heidi Merrick summer dresses. We have drapey drapy gauze, soft silks and metallic hints. Flowing dresses and easy shirts. I think it's simple and easy to wear and I hope you do too! Our mailing list will see it first.

Wednesday, May 26, 2010

The business of extraordinary living...

I just saw my husband's email tag it says "The business of extrardinary living." We don't email each other often, we try to talk face to face. And if I do have something mundane to tell him, I have my assistant do it. This is not the point. I saw his email tag and thought to myself, why isn't he in business with me? I'm for sure in the business of extradinary living. Moments later I realized -oh yes, we are in the business of extrodinary living together. Case in point, Hiver.

Friday, May 21, 2010


We are changing our original hang tags. They were charming when first penned in my West Hollywood bungalow but now they don't apply. Here's how they read:
You have a Heidi Merrick Dress. It is not perfect. Chances are it was made right in our studio. Much like a couture house. Only we are not a couture house. We are just a house.
We still make a good amount of garments in our downtown studio, but it's not just me and an assistant in my house nor am I exclusively a line of dresses. So, if you know anything about our collection and have an idea for our tags -I welcome it. If we use your wording I will reward you with a dress, or tank or whatever it is from the collection you really want.
Email us at

Thursday, May 20, 2010


It's pretty cool to have Refinery 29 on the West coast. We are super excited to be a part of their launch, so join us this weekend at Space 15twenty on Caguena and Ivar. xoxo

Monday, May 17, 2010

The world is changing,

I can feel it in the air. I was about to say a bunch of blah blah stuff about this generation but everyone's saying it. No need to repeat. Let's think about whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable, lets think on these things!

Thursday, May 6, 2010

über sale.

In my family's surf shop, my mom always had a "friends and family" rack where you could get lovely things for an outrageously low price. In honor of my mom and Mother's Day, welcome to our Friends and Family Sale. It's under über sale on the website. We had to regroup and add pieces this morning so enjoy.
p.s. this is model Natalia Bonafacci -isn't she amazing?

Thursday, April 29, 2010

Wednesday, April 28, 2010

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Pretty dress.

Here's our Sinnett shirt. U Magazine is a Brazilian fashion and art website. It was styled by Jules Wood. Kinda cool. xoxo

Monday, April 19, 2010


Turkish Vogue to be exact. It is a gorgeous issue and I am so excited to be in it! It is a two page spread and so sexy, I will post it as soon as we get a proper scan! oxoxo

Thursday, April 15, 2010


Oh my my... Our Vernazza top as a must, and next to Dries Van Noten. I love being mentioned next to Dries, amazing! Thank you so much, Tanama!

Wednesday, April 14, 2010

Thank you Julie Gilhart...

She's the fashion director of Barney's and so sensible, so chic, doesn't really wear makeup and she surfs. Here's part of Gilhart's Q&A about the future of fashion.

"I think it’s actually about being conscious. Green, eco, all those words—it’s just about being more conscious. [Take] somebody like Isabel Toledo, who’s doing everything in New York…and only buys fabric to order and knows exactly where everything is being done and pays fair wages and is doing everything in a very sustainable way, as much as possible. It’s not easy to be completely conscious in the way of sustainability and organic and eco, because not all of the materials are available yet, and the resources aren’t there. "

-That's what I've been talking about. Julie, you can come to our studio anytime and see how we do it -and after that I'll take you paddle boarding. xoxo

Monday, March 29, 2010

Over the weekend.

This is my main shirt right now! And I've been getting a lot of attention -from men! Alright I was at home depot, that's the type a place to get attention. I'm pretty sure it's the shirt. Having not left the house for 9 months makes you really notice... Wear this shirt!

Thursday, March 25, 2010

Beautiful Covers...

I'm a sucker for beautiful covers. I love fashion to be glamourous. This one delivers! Here's our Mayfield skirt (named for the model Amanda Mayfield) in their April issue, very cool!

Monday, March 22, 2010

Southern Belle

Well, market is over in LA and heading to Dallas... All you Southern girls out there tell your boutiques to look for Heidi Merrick!

Thursday, March 18, 2010


You'd think our studio was covered in paint but we are very neat (when we need to be). We've been splattering the skirts for the last few weeks... Here is our Dossi skirt in this month's Self Magazine

Wednesday, March 17, 2010

Online exclusives...

The design process really never stops. Theoretically, I designed Spring 10 last summer but in reality as we are cutting for stores and in the middle of production we are always adding pieces. If something would be beautiful in another color or fabrication and we didn't make it for our retail market, we make for our website. And it's fun bc then we get to say "online exclusive". And it is, oh so exclusive.

Wednesday, March 3, 2010

New Muse...

Since my last post life has completely changed for the Heidi Merrick studio. We have a new muse -my precious little girl, Hiver Psalm von Johnston.

Monday, January 4, 2010


We sent little scarves to some of our friends for Christmas, and this is the best use of one I've seen. ox Happy New Year everybody!

Thursday, December 10, 2009

Holiday Giftcard.

My husband tries so hard to get me extraordinary gifts and more often than not he succeeds! But the idea of him shopping around looking at things I'd like to look at drives me crazy pants. I don't have time to shop around, quelle luxury. So you see, I'm offering this genius gift card for you men or moms or sisters or whatever... You buy it on our shopping cart and we will send them an email verifying the gift! Then they can shop shop shop!

Monday, December 7, 2009


Here we are in C magazine's holiday gift guide... On Jenny Murray Hooks page no less! Ok, so we have been best friends since we were 13 and 14, that doesn't take away from the fact that she finds me chic and I find her chic-er. Jenny's wearing one of her favorites the wool Janie w/ gold details, and wanting our Godard top with the bright orange Maxwell skirt. Guess I know what to get her for Christmas! xoxo

Friday, December 4, 2009

We play favorites...

Sometimes there's a dress that just works, on everyone, this is one of them. The Aunt Judie has become a signature piece of mine, it was one of the first dresses I ever sewed. We had the lovely smoke grey silk from AW 09 and thought it'd be beautiful for the holiday. Available soon in our shopping cart. xoxo

Wednesday, November 25, 2009

Real Lovely.

Here is one of our pieces in the December issue of Real Simple. Isn't it a lovely picture? Makes me so happy! xoxo

Thursday, November 19, 2009


As a designer ...actually any trade from surfboards to real estate, the real kudos is when you are recognized by your colleagues and peers. That's when you kinda grin and let your eyes look left and right and say to yourself "wowee zowee". Cause I'm not sure it's that earth shattering if I tell my dad he's the best surfboard shaper in the world -he's gotta know he is already, right? Or if I tell my buddy, you're an amazing editor -she knows I just look at the pictures... The real compliments come from within your craft. That's why I was so excited to be in WWD this week. Here it is. We circled it! Wowee Zowee!

Sweet Katrina,

I've found myself walking around the studio pulling out pieces and saying, " I guess we can sell this... KATRINA!" This is our sweet intern who's been a champ, throwing on piece after piece only to have me wheel around in my desk chair, camera in hand, chasing her and the light in our studio. So, if you see any shots of Katrina in our SALE section know that it's the hilarious process of serious studio purge. It's difficult for designers to sell ALL the pieces, so many memories, so many references. My solice is that they'll all live on -in my amateur photography!

No Dress Left Behind.....

Whoops, I forgot to blog about our sample sale.... Here's the info, straight from Hilary's mouth...

The past couple of days we've over heard Heidi say "Oh, gosh we still have one of those left." We are putting it all online for you guys. Sale prices aren't up til Thursday so if you have your eye on something act fast!

Online starts Thursday, 11/19 and runs through Sunday, 11/22.
Prices are 50-75% off retail, past seasons and original samples (some Heidi sewed herself).

Studio is open for shopping Friday, 11/20 from 1pm-5pm and Saturday, 11/21 10am-2pm.
We've never opened our studio to the public, so this should be fun!

850 S Broadway Suite 903
LA, CA 90014

Wednesday, November 18, 2009

Amy, one of a kind.

My dear friend Amy Kim dropped by the studio today, she has a book signing party or something tonight for Kelly Wearstler's new book and we couldn't help but snatch some pics of her trying on some outfit choices. She's so cute! She's also a designer, spaces, clothes -everything, so I love to run stuff by her! Sometimes, I make one of a kinds for me and my friends in fabrics I think are charming but not conventional... Here she is in just those pieces. Since I'm 8 months pregnant I can't wear these holiday dresses so I made Amy our temporary model so we can offer them to you! Enjoy!