Oooh American Idol

Last night "Brooke" on American Idol wore the Heidi Merrick Ms. Egan dress, hooray! She's pretty!
http://youtube.com/watch?v=1djX4pH9VmI

National Geographic.

Did anyone see this month's cover of National Geographic? It might not surprise you, I'm a subscriber. Anyhoo, I found myself gazing and gazing at the cover entitled, "Africa's Ragged Edge", so much so that I had to have a moment with myself, talk myself down a bit if you will. Realizing that it probably will never be me swathed in white fabric pulling back on an Arabian horse with the dust flying through the frame (note: the fantasy is not that crazy, I could have been a missionary or something you know...) But this sometime charming tendency to digression is where my design process starts or ends, I'm not sure. There are so many lives and so many roles to play in this world and a lot of them are just captivating to me. So, I just wanted you all to know it may be another Moroccan Spring.
xoxo Heidi

Ancient Worms!

I'm often amused over the hoopla about renewable, green, and sustainable stuff. It's become a media circus and consuming frenzy itself, has it not? Listen, I'm all for capitalism -obviously I'm a business woman- and I love that the consumer is demanding a market be made. I just want to speak of a quieter responsibility, mainly my own. I make everything here in Los Angeles, and I make it all within walking distance of my design studio. Why? Because I'm obsessive over my garments and must see them at all stages of the process, not responsible enough to work on long leads and ship back forth, and am honestly a bad driver so it has to be within the 4 blocks I walk. Also, I like to save the world.
Natural fibers, it's mainly what I use. My fabrics do not come from gigantic factories in the middle of Brazilian rainforests or crazy labs mixing chemicals making new fibers, they mostly come from worms and sheep. My worms are probably the same worms that made silk back in the Ming Dynasty! And the sheep, they aren't as munchy munchy as the fabled root eating alpacas and they just grow the hair, year after year. The same sheep. Seems sustainable to me. They say the use of wool dates back to 4000 BC, silk 2600 BC and linen 2000 BC! Check out my fabrics on the shopping cart that means people like me where dressing Abraham, Solomon and Jesus! Think about that while you brush your teeth...

We've Shipped!

We've shipped a good amount of our Spring dresses, so I want to encourage you to find them in a store near you!!! Check my store list it should be updated very soon! xoxox