Over the weekend.

This is my main shirt right now! And I've been getting a lot of attention -from men! Alright I was at home depot, that's the type a place to get attention. I'm pretty sure it's the shirt. Having not left the house for 9 months makes you really notice... Wear this shirt!

Beautiful Covers...

I'm a sucker for beautiful covers. I love fashion to be glamourous. This one delivers! Here's our Mayfield skirt (named for the model Amanda Mayfield) in their April issue, very cool!

Southern Belle

Well, market is over in LA and heading to Dallas... All you Southern girls out there tell your boutiques to look for Heidi Merrick!

Splatter.

You'd think our studio was covered in paint but we are very neat (when we need to be). We've been splattering the skirts for the last few weeks... Here is our Dossi skirt in this month's Self Magazine

Online exclusives...

The design process really never stops. Theoretically, I designed Spring 10 last summer but in reality as we are cutting for stores and in the middle of production we are always adding pieces. If something would be beautiful in another color or fabrication and we didn't make it for our retail market, we make for our website. And it's fun bc then we get to say "online exclusive". And it is, oh so exclusive.

New Muse...

Since my last post life has completely changed for the Heidi Merrick studio. We have a new muse -my precious little girl, Hiver Psalm von Johnston.