Summer Sale Semantics.

Oh the timing! I think our fantastic web-girl (sounds super hero-ish and she is right now), Nadia figured out our shipping. But I've promised free shipping through the weekend so I'll stick to it. But I just want all you people in crazy places with heavy orders to know that come Monday there's no such thing as free shipping... But there is for now! xo

Counting Stars

Time flies. Lame phrase, daunting reality. Seasons sneak up like nothin'. Truth is we work really hard here and it seems like we never make enough dresses -there are always dresses to be made! It freaks me out that we sell out before the season has even arrived! Something sad about a collection leaving... I like to deal with it by looking forward. This dress is from our Holiday 08' collection comes out October-Noveberish and there's something comforting about a collection coming. Which makes me think a good collection is timeless and yet amazingly sentimental. Here's an example things that I find so:
Plaids
Cast iron skillets
Hints of yellow
Old friends with a post modern way of thinking
Folks with a modern way of thinking
Shooting stars
Birthday songs
Crinkle chiffon
and the scent of night-blooming jasmine.
xoxo Heidi

P.S. I saw 12 stars in Silverlake tonight, and one was shooting.

Fall settings.

I've never been the type of woman who shops way ahead of season for her clothes. I'm more of a buy-a-trench-because-I'm-chilly type girl. (Seems absurd for a designer, I know, I'm full of paradox.) All that is to say we are nearly sold out of our Fall collection. We are shipping stores on Wednesday this week so technically you can shop for it in stores next week! So please don't panic if we are out of your favorite style, check our list of stores and call the one near you! xoxo

Mind control.

"Remember the first time you heard yourself on an answering machine, or saw yourself on video? That shocking realization that you might be missing some chromosomes? Yep that's you..." This is what my friend Justin said to me to help me get over the sudden dizziness and hives that comes when you see a pic of yourself that's about to be printed. I'm just putting this pic here up bc I like it and maybe it helps me deal with the missing chromosome syndrome that my psyche's been developing...
There's an article in the LA Times this Sunday in the image section... You can see it online at this address.
www.latimes.com/features/lifestyle/la-ig-styleprofile20-2008jul20,0,2901037.story

finelment...

Day 7, I wore the Tait. One of my favorite pieces. People who love this dress really love it -the cut is just classic. And it's easy to feel beautiful with a high collar on, it just is. I wore it in the tan Italien cotton version and yes, with linen pants. It's almost embarrassing. But I have seven pairs. It's a staple. Last summer, I pretty much wore all white from Labor Day to Memorial Day so this is an improvement for me.
oxo

Breaking my own rules.

Tuesday, Tuesday I wore a peach silk number and some white pants and these magic slippers my sister-in-law bought me almost four years ago at a garage sale or something . I'd like to argue that it's a good thing when people find something kinda charming but absolutely not for them and yet they buy it for you. Even if it's silly, and you know what, these garage sale shoes I treasure. (They probably helped bury some treasures and genies.) Anyway, Kate -I've moved to wearing them in public, and I really love them. I wore them on Tuesday
xoxo

Day 5 staying alive.

Blogging has really held me accountable. This a.m. when I was laying in bed I thought about a certain designer down the hall who's always wearing yoga clothes (and looks amazing in them - I think she works out) so I said to myself, "I'm going to wear yoga clothes to the studio today, why wouldn't I? Maybe I'd do some sort of workout.." Then I remembered the blog and no way am I blogging about some mangey yoga clothes. So, I'm wearing an old favorite -the Judy and the sample of it to boot. Which I made just to fit me, which is a nice way of saying I've been sucking in my stomach all day.

Wearing today: day 4.

Um, okay. Because I've committed, i will admit I'm wearing the same bathing suit bottoms I wore yesterday. We're at home today, been out of town a lot, so we're into relaxing. But I do want to say, post my post yesterday I put on a gorgeous little caftan I got from Wendy Foster Home (my mom bought it for me on Mother's Day -it's so wrong, I know) - just so that you know I'm not a full-weekend-bathing-suit-bottoms-only person. I'm also wearing them with a heather grey t-shirt with some weird Giant graphic. I love Shepard Fairey. Who has a name like that? Actually, when I first looked at the view from our new studio space, it had two stand up qualities that confirmed it was for me; an "OBEY" tag, and a "Jesus Saves" sign. xoxo

Dreaming of St. Tropez

I said I would and I'm doing it! Here is what I'm wearing today. Not the top of this bikini, just the bottoms.... I like to really wear stuff before I put it into production, this is the Santa Barbara suit from our Resort Collection. Earlier in the day I was wearing them with one of my husbands tees and gardening. ( I did some serious trimming and rearranging of the vege garden in the front -so the tee was necessary. ) But now I'm just humming around the house and lingering around the jacuzzi so I roll more like I'm in St. Tropez!

Free Shipping.

I'm having high drama with our shopping cart and the shipping settings, so as for now I'm going to offer free shipping. At least until this gets figured out. So all you people far away buy some crazy things and we will ship them to you for free. Ground of coarse -don't try me!
oxxo
ps. I imagine this pic is you waiting at the door for your package!

Signature underpinnings.

Yes, I'm wearing the Nonnie today. But in our navy signature print -that is not my normal. I'm wearing it with white pants and white xxxx beater -so that's not different but they are different pants and tank than I wore yesterday. Lucky my resort collection had white pants and tank since evidently that's all I wear.

7 days of summer dressing.

I thought it'd be fun to document what I'm wearing for the next week. I know it's not that intriguing but I'm designing Spring 09 and I think it would be useful to see what I actually put on. And it will hold me accountable which I need bc I tend to wear the Nonnie more that 2x a week -that's how I roll, I play favorites whatever I'm not saying there won't be repeats... So anyhoo, today I'm wearing the Lee dress in mushroom (or champaignon as we called it) linen. I'm wearing it with white pressed linen pants and a white wife beater, or as my bro would call it for me, a Heidi beater.