Holiday Giftcard.

My husband tries so hard to get me extraordinary gifts and more often than not he succeeds! But the idea of him shopping around looking at things I'd like to look at drives me crazy pants. I don't have time to shop around, quelle luxury. So you see, I'm offering this genius gift card for you men or moms or sisters or whatever... You buy it on our shopping cart and we will send them an email verifying the gift! Then they can shop shop shop!
xoxo

C-hic

Here we are in C magazine's holiday gift guide... On Jenny Murray Hooks page no less! Ok, so we have been best friends since we were 13 and 14, that doesn't take away from the fact that she finds me chic and I find her chic-er. Jenny's wearing one of her favorites the wool Janie w/ gold details, and wanting our Godard top with the bright orange Maxwell skirt. Guess I know what to get her for Christmas! xoxo

We play favorites...

Sometimes there's a dress that just works, on everyone, this is one of them. The Aunt Judie has become a signature piece of mine, it was one of the first dresses I ever sewed. We had the lovely smoke grey silk from AW 09 and thought it'd be beautiful for the holiday. Available soon in our shopping cart. xoxo

Real Lovely.

Here is one of our pieces in the December issue of Real Simple. Isn't it a lovely picture? Makes me so happy! xoxo

WWD.

As a designer ...actually any trade from surfboards to real estate, the real kudos is when you are recognized by your colleagues and peers. That's when you kinda grin and let your eyes look left and right and say to yourself "wowee zowee". Cause I'm not sure it's that earth shattering if I tell my dad he's the best surfboard shaper in the world -he's gotta know he is already, right? Or if I tell my buddy, you're an amazing editor -she knows I just look at the pictures... The real compliments come from within your craft. That's why I was so excited to be in WWD this week. Here it is. We circled it! Wowee Zowee!

Sweet Katrina,

I've found myself walking around the studio pulling out pieces and saying, " I guess we can sell this... KATRINA!" This is our sweet intern who's been a champ, throwing on piece after piece only to have me wheel around in my desk chair, camera in hand, chasing her and the light in our studio. So, if you see any shots of Katrina in our SALE section know that it's the hilarious process of serious studio purge. It's difficult for designers to sell ALL the pieces, so many memories, so many references. My solice is that they'll all live on -in my amateur photography!

No Dress Left Behind.....

Whoops, I forgot to blog about our sample sale.... Here's the info, straight from Hilary's mouth...

The past couple of days we've over heard Heidi say "Oh, gosh we still have one of those left." We are putting it all online for you guys. Sale prices aren't up til Thursday so if you have your eye on something act fast!

SAMPLE SALE
Online starts Thursday, 11/19 and runs through Sunday, 11/22.
Prices are 50-75% off retail, past seasons and original samples (some Heidi sewed herself).

Studio is open for shopping Friday, 11/20 from 1pm-5pm and Saturday, 11/21 10am-2pm.
We've never opened our studio to the public, so this should be fun!

Studio
850 S Broadway Suite 903
LA, CA 90014

Amy, one of a kind.

My dear friend Amy Kim dropped by the studio today, she has a book signing party or something tonight for Kelly Wearstler's new book and we couldn't help but snatch some pics of her trying on some outfit choices. She's so cute! She's also a designer, spaces, clothes -everything, so I love to run stuff by her! Sometimes, I make one of a kinds for me and my friends in fabrics I think are charming but not conventional... Here she is in just those pieces. Since I'm 8 months pregnant I can't wear these holiday dresses so I made Amy our temporary model so we can offer them to you! Enjoy!

By and buy.

We are always surprised at the vast difference between our Heidi Merrick customer and retail buyers. It's almost laughable. When we sit down to cut, as we are now for Spring 10, we have customer pre-orders and favorites and then what the buyers bought. They are rarely the same. Why? I believe it's the horrible truth that I've always thought true of design and function, if it works for everybody -it is spectacular to no one... And I understand trepidation and the buyer, people want easy buys. Fine. But for me, nothing is an easy buy, I weight things out, I fall in love, I wait to buy something that if someone only sees me onetime and that's what I'm wearing I'm okay with that definition. Not to say I'm always wearing something spectacular, hello, I'm 8 months pregnant. But I am still wearing our Portside pants from Spring 10 -that coincidentally were only ordered on personals...
xoxo

Billion Dollar Babes...

We will be at Billion Dollar Babes sample sale this weekend! So, if there is something you missed from an older collection or something you don't see on our website, it may be there! Lots of the pieces were never sold online or in stores so if you are fast you might grab something very exclusive! Email us sales@heidimerrick.com for further details, dates, times, rsvp's, ect...

Isola and Amber

Now that we're into November I'm deep into my Thanksgiving planning... I always start with wardrobe. I'm going to try to hem it in a bit and see if I can fit into the Isola (pictured left). However, if I didn't have a 7 month old baby in my stomach to hem in I might wear the Amber (pictured right). I'm letting the blogging world know so you can live out my fantasy of being a homemaking goddess for me...
xo

Dapper dreams...

Here's the deal. It may be day 3, well it actually is the third day in a row, I've worn black stretchy pants.... No, not the darling Lazaar pants from our Fall collection. ((I wish)) They are the kind of pants I'm not quite sure aren't pajama bottoms. That's a lie. I'm actually sure they are pj bottoms I stole from my mom's house. But if I weren't 7 months pregnant I'd be wearing this to work. The Kate. Looking lovely and dapper in voile and pique, 2 of my favorite fabrics. A girl can dream -can't she?

Details...

Design is always in the details, little things that keep you interested. My taste is always for things that are simple but elegant and a wee bit swanky. Oh I love a little swish. Anyhoo, this is one of our favorite pieces right now, it has a kangaroo pocket and that's cute!

Free Shipping.

Happy Birthday to me! It's actually been quite the past few weeks for me and my family but I didn't want to forget our customers. We try to do something special every year and this is it! FREE SHIPPING! XOOX

I know what it feels like...

To really really want something. I get it. For example, I'd love to have the waistline I had last May. My suggestion for items in our collection is to buy early in the season. We run out of coveted sizes fairly quickly. When we put a staple item on sale it's usually because we only have extra smalls... But I love to hear Hilary on the phone with customers anxious for an item because I can tell when they get a little snappy on the other end! "I need it for my birthday on Friday!" and so it goes. This season, if I were my customer, I'd be sure to get the Heidi shirt (the feather detail is hilarious and cool) and I'd wear it with the Lazaar pant which I'd buy a size big bc I'm into slouchy.

Something changes.

I love Fall.

Targeting Friends.

My dear friend Gretchen

First day of school!

Studio fly-by.

My dear friend Gretchen
Seems like whenever I talk to someone on the phone right now they just got their Heidi Merrick Target skirt in the mail! So I say, send me pictures... Here's my friend Turya showing it off in our studio, and my sister-in-law Kate. xo

Delights by design

This is from Blair Friedeman's blog, Delights by design, it's gorgeous and inspiring. I'm so honored to be featured. Isn't it a charming way to look at the collection?

Fall 09 Shoot

Pre Spring

It's hard to believe how quickly our season's pass in the fashion world. We are way into Fall with our current collection and already selling our Pre-Spring 10. For inquiries, contact press@heidimerrick.com
xoox

Target's Red Hot Shop

I think Monday we go online with Target's Red Hot Shop, they will be selling this charming little skirt. I can't remember how much it is selling for but I'll tell you what, it's a price you'd never get from our online shop! So be quick and shop Target's Red Hot Shop. Let me know if you get one, because we'll be very excited for you.
oxxo Heidi

W Cover

Did anyone see the W cover? Wasn't the model almost as cute but really not as cute our Fall 09 model Amanda? Amanda's lovely. Two weeks til the Fall 09 collection is shop-able for you...

Sweet email.

Dear Heidi,

I picked up your Isak at the emergency sample sale and I want you to know that it is THE MOST spectacular dress! From the lady-like bateau neckline to the deep U-shaped back, the design, silhouette, and cut are perfect. Honestly, the dress is much lovelier in person; it has a beautiful flow and movement which, unfortunately, the photos cannot capture---I wore it to dinner last night and received so many compliments!

Warmest,

Donna

It's our Emergency Sample Sale

We were crazy to leave only 3 hours for THE EMERGENCY PHONE SAMPLE SALE with Hilary manning both phone and floor... It was an overwhelming response and she rocked it -but we realize many of you couldn't get through... So today, for 6 hours only (10am-4pm PST) we will continue to take PHONE SAMPLE SALE orders. If you don't get through try, try again!
oxox
323.717.2153

Phone in!

I just talked to Hilary on the phone, she is manning the sample sale. She said she'd take orders over the phone if you call in now. Sample sale ends at 3pm today! 323. 717. 2153 Some of these dresses you can't buy on the web and some you can -but all sample sale prices!

Sample Sale

Friends aren't hard to come by, but great ones are... And my dear friend Turya (of Guy Baxter fame) is hosting a sample sale in her neighboring studio. We are delighted to participate! Not only will we offer a selection of Heidi Merrick hand-sewn-one-of-a-kind wonky samples but also styles from Spring 09 and ones you've never seen and we've never sold online. I'm guessing Guy Baxter will have some of their sweet styles that I wear all the time. One of which I've worn into holes, so, get there before me because mine needs replacing!
oxox

Friday, July 10th 10 am-5pm
Saturday, July 11th 10am-3pm

117 W 9th Street Suite 201
Los Angeles, CA 90015

Designers are Heidi Merrick, Guy Baxter, Myne and Wren.

O Nature....

I'm headed to the river to go flyfishin' and I am so happy in my heart. This is where my collection always comes together for me. Where I always feel most myself. My absolute peace. I'll let you know about any moose sightings.

Jamie Lynn Sigler!

Here's what's exciting... Isn't it true that as your birthday approaches you keep imagining your party and most importantly what you'll be wearing to said party? I do this so much so, that all my parties are costume. Every year I know where I'm headed and make everyone else come along for the ride. They love it. But what's super cool is that a girl like Jamie Lynn Sigler maybe imagined herself in our dress! And then she wore it, and looked like this -just smokin'. It's the Swami dress with the Obi belt. One of my favorites.



ps. Hilary pulled this pic from the Insider.

Summer reads?

My husband just emailed me asking if he could pick up a book for me to read while luxuriating. Luxury. So, what? It's hard to name a book, because if it's on your mind you've already read it. Any suggestions? For real?
xoxo

Vacation wear.

Well, my friends, I'm going on vacation. And my mind is already packed -along with it is this dress. Now, you can picture me wandering around with nothing to do but look lovely and eat papayas. I thought, as I packed in my mind, I'd offer some travel tips.
1. I never pack a garment I haven't worn in the last 6 months. It's seriously a temptation but believe me you should just pass on what you haven't worn -your not going to put it on in a strange place.
2. I do, however, pack lots of costume jewelry. If you know me, I don't play this game at home -how gauche. But in the tropics? -Tres chic!
3. Kaftans, this is your staple. Wear Kaftans!
ox

Rose...

Talk about sunshine, we have a new summer intern and she's in high school! She's so cute, she rolled in this morning in these little charmers. Everyone should have a high school intern -it brings great joy to a studio!

Oh my weather.

What started as a serious downer, I feel, has turned romantic -so I'm not going to complain about the summer rain in Los Angeles. I think it's lovely. Anyhoo, we are trucking away in the studio and well on our way with fall items (great, I can wear them in the rain). We are sending out some sweet sales to our email lists, so if you want to be included you can sign up on our front page, and I promise it will brighten up your summer!
xo

Forgot my cell phone.

Oh it's an experiment of self control, and entire day at work with out my cell phone... Quelle tragedy for me. So, dear personal friends, husband, mom, dad, bro, if you need to get a hold of me -call me at the studio. Or come by the studio, see what I do. Watch me make patterns and instinctively reach over to check the time on my phone, but really only see my new email messages. xoox

Ellie

Naturally, when I'm designing I imagine my pieces in fantastic places doing glamourous things... And I consider my imagination one of my greatest strengths. It's romantic, it's earthy and it loves adventure. Then there's this picture of Ellie, my friend (and one of my biggest customers.) This is how she rocks her Heidi Merrick Obi belt, on horseback riding through the wine country. Makes me proud.
xoox

Here comes the sun...

It's Wednesday, but all I can think of is next Monday. Memorial Day. It really intiates summer. I treat it like a Groundhog Day- however my patio dining goes and my bikini body looks, well, that's it for summer. There's really no cheating it either. The day you take off on Monday, well that's pretty much you summer vacation. We aren't in grade school anymore.

Oh Summer.

We are deep on the brink of summer and I wouldn't be kind if I didn't remind you to start now! Start eating dinner on your patio. Start going to bed when it's still twilight and wake up early to garden before work. Start putting on your bikini bottoms the moment you get home from work. Spend an evening watching the light change around your house. Start prepping your wardrobe for rolling days of summer. oxxo

Thinking of you, Mom.

I just got Refinery 29's most fashionable moms email and it made me think...
My mom is so much more than fashionable, oh goodness, she's fashionable! But her style goes so far beyond fashion. She was the mom who used to tell me animals waved at me when I was never looking! I remember late at night in my pj's her holding fabrics up to measure my little shoulders, and in the morning -there'd be a dress. I remember the way she looked at my dad, and the way they danced. I remember thinking she was the most elegant woman in the world. I grew up to realize that that this was true. But it wasn't because of the way she dressed (although to this day she is always impeccably dressed, hello!). It is the way she loves. Fiercely and with incredible loyalty. She loved us enough to let us fail and learn to stand ourselves up. She loved us enough to tell us when she didn't approve. And she loved us enough to stand back, with tears in her eyes, giving us all the credit for what we know she prayed into our lives. xoxo


ps. This is my niece in the pic, not me. Some would say by our look and humor, "whatever same thing."

These people I don't have to ask.

But if you want me to publish your picture I will. xoox Heidi